--- title: The Lead Generation Process Uncovered description: Learn how to put in place a marketing strategy that optimises how your website generates and nurtures high quality sales leads. Read now. --- [![freshsourcedigital](https://blog.freshsourcedigital.com/hubfs/FreshSourceDigital_July2019%20/images/freshsourcedigital.png)](https://www.freshsourcedigital.com/) - [Home](https://www.freshsourcedigital.com/) - [Our Services](https://www.freshsourcedigital.com/our-services/) - [Our Approach](https://www.freshsourcedigital.com/our-approach/) - [About Fresh Source Digital](https://www.freshsourcedigital.com/about/) - [Blog](https://www.freshsourcedigital.com/blog/) - [Contact Us](https://www.freshsourcedigital.com/contact/) # [The Lead Generation Process Uncovered](https://blog.freshsourcedigital.com/blog/lead-generation-process-uncovered) November 09, 2016 / [No comment](https://blog.freshsourcedigital.com/blog/lead-generation-process-uncovered#comments-listing) Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work. While more data is being made available through social and marketing automation tools, marketing professionals are struggling to turn this data into insight and this insight into actions. In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit. It will guide you through a marketing process which will help you to set meaningful targets and understand the relationships that exist between each of your marketing channels and the ultimate business goal: more sales. Finally, it will show how you can analyse the results of your campaign on an on-going basis and drive real performance improvements across all of your marketing channels. [![struggling-to-prove-and-roi-on-your-online-marketing-campaign](https://blog.freshsourcedigital.com/hs-fs/hubfs/Imported_Blog_Media/Struggling-to-Prove-and-ROI-on-Your-Online-Marketing-Campaign-.png?width=1600&height=300&name=Struggling-to-Prove-and-ROI-on-Your-Online-Marketing-Campaign-.png)](https://www.freshsourcedigital.com/how-to-create-a-successful-online-marketing-strategy-roi/) ## by [Alan Grainger](https://blog.freshsourcedigital.com/blog/author/alan-grainger) #### [Previous Article Blender Blunders: How to Blend Offline and Online Activity to Deliver Sales](https://blog.freshsourcedigital.com/blog/blender-blunders-blend-offline-online-activity-deliver-sales) #### [Next Article Sample - How To Post](https://blog.freshsourcedigital.com/blog/sample-post) Fresh Source Digital, 4th Floor, 86-90 Paul Street, London, EC2A 4NE 020 7117 2438 © Fresh Source Digital Limited. Registered Company Number: 09742240 VAT Registration Number: GB242836796 - [Twitter](https://twitter.com/freshsourcesays) - [Linkedin](https://www.linkedin.com/company/10317422)